“She’s an extremely well-known personality here in the market. When the digital media division first began to take shape, Cullen knew he had to convince Egenolf to come on board. They’re really one in the same now, and our aim is to push out some really compelling content led by Natalie.” “From a content standpoint, the lines have really been blurred between sports betting information and sports news. They’re accessing it on social channels, watching highlights and stories, not just about sports but really about anything,” Cullen said. “We’ve seen the shift in the way consumers, sports betters and sports fans are consuming content and accessing that content not typically through a TV anymore. This fresh landscape of sports media has been in the making for several months, according to Matt Cullen, senior vice president of Parx iGaming and Sports. “If you’re assuming this is going to be your average sports gambling programming, think again.” “We’ll be producing original digital content daily, including original series and segments, lifestyle features, podcasts, expert analysis on your favorite teams around the world and more,” Egenolf said.
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